According to online estimates, the best landing pages convert over 5% of visitors. That may seem like a small percentage, but it still implies it works on 100 out of every 2,000 visitors.
That should be a good enough reason to create and set landing pages on your website. Otherwise, you risk losing a considerable chunk of potential leads and profits.
Creating landing pages that convert requires coding and market knowledge, though. Fortunately, these are areas a reputable landing page design agency specializes in.
This guide discusses the top benefits of hiring such design experts, so keep reading.
1. Better User Experience (UX) Design
In web design, UX is the feeling internet users get when interacting with websites and web pages. The more accessible, pleasing, and enjoyable a site or a page is, the better the overall UX. Conversely, terrible landing pages can lead to poor UX.
A perfect example of poor UX in landing pages is slow speed. No one likes to stare at pages that take forever to load because it’s annoying and a waste of time. Indeed, 4 in 10 people say they will leave a website that doesn’t load in 3 seconds or less.
Digital marketing experts specializing in landing page design can prevent such problems. They can do so by optimizing landing page load speed with the following techniques:
- Using clean and straightforward yet aesthetic design elements
- Focusing on content quality instead of quantity
- Running multiple page load speed tests
Some design experts also include super-fast hosting in their service plans. They often work with reliable web hosts to ensure web pages load quickly.
2. Focus on Responsive Design
Since landing pages are web pages, visitors can access them from different devices. These include desktops, laptops, smartphones, tablets, and smart TVs.
However, just because your landing pages show up well on a desktop doesn’t mean they do the same on other devices. That’s unless you build a landing page with a responsive design.
Responsive pages automatically resize themselves based on the device used to access them. As a result, visitors can view the pages and their contents properly on their devices.
Building responsive web pages involves coding, though. So if you don’t want to learn it yourself, hire a professional landing page design agency instead.
3. Pages Tailored to Target Demographics
Unlike other web pages with multiple goals, landing pages have a single focus. Also known as a call-to-action (CTA), this focus is the final step to prompt a lead to do something on your site. Thus, your landing page’s content should be relevant to your target demographic.
Let’s say your company offers HVAC services to Fort Worth, Texas, homeowners. Since it’s a specific market, you want your landing pages optimized for local searches. This helps attract the right people and avoid high bounce rates from nontargets.
In the example above, your best bet is to work with one of the top marketing agencies in Fort Worth. They understand your demographics better since they’re local, too. They then use their local knowledge to create landing pages tailored to your targets.
Hire a Landing Page Design Agency Today
As underutilized as they are, landing pages can be excellent ways to generate leads. With proper design elements, they can intrigue, capture, and convert visitors. That’s why you should leave the task of creating them to an expert landing page design agency.
Ready for more online marketing strategies and hacks? Then check out our guide on developing a high-converting email marketing strategy!
