Digital Marketing has taken the world of marketing by storm. Suddenly the entire marketing domain has become more streamlined and efficient, thus enhancing the Return On Investment (ROI) factor. Today we will discuss the Digital Marketing Career path in 2022. What is Digital Marketing, the skills needed to become a successful Digital Marketer, and its job outlook in 2022?
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What is Digital Marketing?
Very simply, we can explain Digital Marketing as the collection of processes, techniques, and methodologies that help in selling a product/service via a digital platform. We can broadly classify marketing into marketing that uses online mediums and offline mediums. The form of marketing that uses the Internet is termed Digital Marketing.
ThreeSeven Digital Inc. digital marketers are those professionals who work towards creating advertisements, and campaigns and maintaining them while incorporating various modern, more efficient methodologies.
Roles and Responsibilities of Digital Marketers
These Digital Marketers are behind a company’s Digital Marketing efforts. They use social media platforms like Facebook, Twitter, Instagram, and all those platforms like Email Marketing that prove beneficial for them in achieving their set metrics. Besides creating and working on Digital Marketing campaigns, these Digital Marketers also analyze the performance of these adverts and efforts. They will tweak their efforts if they are performing well and replace them with new ads if it’s not performing up to their set standards.
These professionals also have to be within the marketing budget that the company allows. Digital Marketers must keep updating their knowledge and skill sets. An expert in Digital Marketing is expected to have an experience in some common areas of Digital Marketing like:
- Content Marketing
- Search Engine Optimization (SEO)
- Affiliate Marketing
- Email Marketing
- Social Media Marketing
- Paid Search Marketing
- Pay Per Click (PPC)
- Inbound Marketing
- Sponsored Content
Skills needed to become a Digital Marketer
Now we know what Digital Marketing is and who is a Digital Marketer, we will now focus on the skills required to become a qualified Digital Marketer.
Digital Marketers may start their career by just possessing one skill. But eventually, they must be experts in multiple fields to be able to become successful Digital marketers. There are various niche areas within Digital Marketing within which one could revolve along with Content Marketing, SEO, and Copywriting. On the advertising side, they could be PPC, Social Media Marketing, Google ads, Email Marketing, etc. On top of this, some even master Data Analytics.
Content Marketing revolves around optimizing web pages that will help in improving its rankings online. Copywriting focuses on the text written to lure customers to get them to purchase a product or hook them to subscribe to a service. As we discussed earlier, Data Analytics is also an important skill for a Digital Marketer, as they need to keep track of the performance of their campaigns to help them understand which efforts yield better results and conversions.
How to Become a Digital Marketer?
Well, there isn’t any clear roadmap that will help you become a Digital Marketer. But you can follow certain steps that will help you in your journey.
Earn a Bachelor’s Degree
Earning a Bachelor’s Degree will surely help you lay the foundation for a career in Digital Marketing. If you have a degree in Advertising, Marketing, Journalism, or Communication, it’s beneficial. Even though you don’t possess a degree in these domains, you still will be able to become a Digital Marketer. Because irrespective of your background, you can become a Digital Marketer.
You could have earned your bachelor’s degree in Math, Computer Science, Management, Statistics, etc., yet you will be able to become a Digital Marketer.
Learn and Master Digital Marketing skills
As we discussed before, you must earn Digital Marketing skills to become a Digital Marketer. There are many in-demand skills like Content Writing, Data Analytics, Communication skills, and Creative skills that you can put to use to build campaigns that will drive user reach and enhance ROI.
Focus on more certifications, courses, and bootcamps
In today’s competitive world, importance is given to those professionals who have the necessary skills to get the job done and deliver the results. To acquire modern skills in these times, the best way is to enroll in courses, boot camps, and certified training as they will help you learn from structured courses dedicated to projects that will improve practical exposure.
Get your entry-level Digital Marketing job.
It’s essential to get an entry-level Digital Marketing job, as it will help you with exposure to real-world experience. One of the best ways to get an entry-level job is to perform better in your internships that your employer is impressed enough to offer you a job. This way, you get a job by showing your track record and portfolio.
Digital Marketing Job Outlook
The outlook for Digital Marketing jobs looks bright and clear for more years to come. As with technologies, Digital Marketing becomes more and more integrated with businesses. With modern technologies like AI and ML, the boundaries of marketing have been expanded to newer dimensions.
